Food Truck Friday: A Fresh Take
On its face Food Truck Friday began as a straightforward project for us. However, as we have worked to build out the event and spread the word of Food Truck Friday coming to Sycamore, we have been met with some very real challenges. Concern has been heavily expressed from our neighbors – both landlords and tenants. We have necessarily had to walk and review our property with ABC officers, ALE officers, CMPD officers, and City of Charlotte officials alike, all with their own concerns and rightful points of view.
In the course of our ongoing conversations, never have we wanted to draw a line in the sand or butt heads with city officials or our neighbors, all of which have helped make our brewery what it is today. As such we have thoughtfully decided to significantly scale down our version of Food Truck Friday. We appreciate that while this may a disappointment to some, we believe we have found a really great middle ground for the community. Our neighbors will no longer be inundated with parking and occupancy concerns, our ABC permit will not be jeopardized, and most importantly, we will be able to best control and enhance our environment for the event itself.
We plan to focus more on our core crowd – our regular friends and neighbors. We plan to invite four to five exceptional food trucks, those trucks founded on consistent, excellent food. We plan to keep our attention on a more intimate environment focused on quality. What once, in planning, involved our lot being entirely closed down to public parking and fully occupied by food trucks, will now be segmented with very necessary parking and an expanded beer garden, complete with Munich-style beer garden tables, live music, remote beer bars, and those select trucks who are able to better focus on our core crowd.
These decisions have been made organically, as challenges have presented themselves in these final hours before what once was intended to be the large scale food truck rally of years past. Our apologies are expressed wholeheartedly to any trucks marginalized by the downsizing of the event, but with the launch of several other exciting food truck rallies across the city we are sure you will be able to find a great Friday home.
For us, a parallel can be drawn in what craft beer means in the world of beer. Small-batch, quality focused products are on what Sycamore hangs its hat, and we aim to focus our efforts to the same end with Food Truck Friday on our lot. Thankfully, with a new ongoing Friday food truck rally beginning at Unknown Brewing today, we hope there will be a greatFriday evening to be found for everyone in South End from here forward. Cheers to progress and your ideal Fridays!